Milk Processor Education Program (MilkPEP) CEO Julia Kadison announced Tuesday that Milk Life has entered into a five-year sponsorship contract with the U.S. Olympic Committee. While chocolate milk has sponsored U.S. swimming in the past, this is the first time plain milk will be represented in the Olympics.

Through the agreement, Milk Life will support the U.S. Olympic and Paralympic teams through the Rio 2016, PyeongChang 2018 and Tokyo 2020 Olympic and Paralympic Games as an official sponsor.

U.S. Olympic Committee officials say milk is a staple beverage for athletes in training, and the committee is excited to have partners in the dairy industry.

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